Discrete choice conjoint analysis is a popular marketing research technique that helps you determine the optimal mix of features in a new product or service.
The basics of discrete choice conjoint analysis are not hard to understand. From this webinar you will gain an understanding of how to design, conduct and analyze a discrete choice conjoint analysis project.
Below webinar will help you understand:
- What discrete choice conjoint analysis is
- The theory and logic behind discrete choice conjoint analysis
- When to use discrete choice conjoint in your research
- Specific case studies of how others have used discrete choice conjoint
- How to design a discrete choice conjoint project
- How to write a discrete choice conjoint questionnaire
- How to analyze the results of a discrete choice conjoint project
